Website Development - Planning or Retrofit

Technicals First

First you determine how and when and where you want to be found. DO NOT plan to be found for "all things dental".. it is virtually impossible. This is the most common error made. Be selective, specific and write logically (as in English 101) and your pages WILL be found. It's that simple. It helps to understand HTML coding and page layouts that don't make search engines choke.

Once you know how you want to be "branded" then you throw in the graphics, aesthetics, before/after shots, staff photos, etc., in a non-obtrusive way.

And ... most importantly - don't use "frames." If you have them, seriously consider getting rid of them.

Aesthetics Second

Pictures of your location, building, equipment, yourself, staff, samples of your work, multimedia, interactive media, interactive pages and the like can function beautifully and successfully. Proper placement and usage can pre-sell patients on your services and produce the desired effects for your bottom line and increase your popularity.

Maintenance Third

Websites should be designed so you can edit them at any time you wish, without a major reconstruction effort. You should have the flexibility to change, add or remove pages at will. Practices change and grow, as do staff, favorite procedures, office hours, photos, in-house technology, patient amenities, etc. Building in the provision for change will eliminate substantial costs in the long run.

Editing CAN be as easy as inserting or removing a page into a 3-ring binder.